Qaiser Shahzad

DIG IT 2012 This December, when the chill is beginning to swell, the hottest trend of marketing was coming under debate at DIG IT 2012. Organized by Pakistan Advertisers Society, the first of its kind, the Digital Marketing and Advertising Conference – DIG IT 2012 held on December 18th, 2012 at Sheraton Hotel.  With the help of its engineering team, Wateen deployed a WiFi mesh at the venue to enable the expected guests attending the event, especially bloggers, in using social media at the conference. As the country’s leading converged communications provider, Wateen Telecom acted as one of the headline sponsors for the event. Mr Naeem Zamindar, CEO Wateen Telecom, also addressed the conference as a keynote speaker. Mr Zamindar spoke of the increasing importance and role of convergence in Pakistan’s telecommunications technologies during his address on Mobile Marketing.  Pakistan Advertisers Society PAS initiated this conference as a platform that aims to bring t...

Remembering 16 December 1971 Most of my friends don’t know about 16 December and its importance. I personally think that it’s because of our biased course books of Pakistan studies which we are forced to study in our schools & colleges. Our 9 th grade Pakistan studies book got 10 pages and 24 headings on Kashmir issue, but 5 lines paragraph on war of 1971 & not even a single heading of separation of East wing! This is what I called BIASED. Why we are not teaching our children’s truth? Why we are hiding our mistakes? Ohhh… May be the reason is our great ARMY was involved in this whole scenario. Reason for remembering 16 th December is may be my mother, who used to tell us about it, as members of our family have suffered from this incident. Blaming anyone after 41 years is completely foolishness. But remembering our mistakes and commitment not to make it again is necessary. BUT unfortunately neither we remember it NOR did we are committed not to make these mist...