DIG IT 2012

DIG IT 2012

This December, when the chill is beginning to swell, the hottest trend of marketing was coming under debate at DIG IT 2012. Organized by Pakistan Advertisers Society, the first of its kind, the Digital Marketing and Advertising Conference – DIG IT 2012 held on December 18th, 2012 at Sheraton Hotel. 

With the help of its engineering team, Wateen deployed a WiFi mesh at the venue to enable the expected guests attending the event, especially bloggers, in using social media at the conference. As the country’s leading converged communications provider, Wateen Telecom acted as one of the headline sponsors for the event. Mr Naeem Zamindar, CEO Wateen Telecom, also addressed the conference as a keynote speaker. Mr Zamindar spoke of the increasing importance and role of convergence in Pakistan’s telecommunications technologies during his address on Mobile Marketing. 

Pakistan Advertisers Society PAS initiated this conference as a platform that aims to bring the Pakistani marketing and advertising community together on the subject of reinventing and reshaping. The conference will be attended by CEO’s, VP’s, Directors, Senior Managers and professionals from different backgrounds related to Brand Management & Marketing, Advertising & Promotions, Communication & PR, Digital Strategy & Planning, Ad Agency & Media Buying, Web Design & Online Content Development, Research & Measurement Specialists, Publishers and Technology Providers etc.

Key speakers, panellists and moderators include Abrar Hasan, Chairman Pas, Javed Jabbar, Prominent Pakistani writer, advertising executive, intellectual and former Information Minister, Pakistan. Shakir Moin, Marketing Director, Naeem Zamindar – CEO, Wateen Telecom, Bilal Farrukh – CMO, e-Business (Pring), ASEAN, Coca-cola, Thailand, Farhan Qureshi – CEO Starcom, Nick Whetham – General Manager, Tribal DDB, Michael Leander – Master Trainer, Marketing and Advertising – Denmark, Kieran O’Sullivan – Head of Digital, JWT (MENA), Aly Mustansir – Head of Brand Management and Marketing, HBL, Hassan Shahid – Internet & Media UK and Visiting Lecturer, IBA, Mahmood Nanji – Advisor, Millac Foods Pvt. Ltd, Amin Rammal – Partner, The Brand Crew, Monis Rahman – VP, DPAP and CEO, Naseeb Networks, Richard Webb – CEO, Effective Measure – Australia, Babar Bhatti – CEO, MutualMind – USA, Salman Abedin – Consultant, JWT Fusion, Amir Paracha – VP Marketing HPC, Unilever, Adnan Syed – CEO, The GMA, Haroon Qassim – CEO, Shield Corporation, Amir Rauf – Chief Digital Officer, Lower & Rauf, Tyrone Tellis – Experienced Media Planning, Ahsan Afzaal – Diector Commercial – Ice Cream at Engro Foods Limited, Professional, Dr Istrat Hussain – Dean and Director IBA.

No-doubt event was well managed & organized. An organizer deserves round of applaud on organizing such event in Karachi.